SNEAKER SWITCH

To launch the Adidas customisation platform 'Miadidas', we created Sneaker Switch - a global social campaign.

We invited Adidas fans to design shoes using 'Miadidas' and share the result on social with the #sneakerswitch for a chance to receive a unique shoe that is designed by Adidas ambassadors or other winners of the competition. The winning entries were chosen based on creativity, embroidery and shared inspiration.

We invited celebrities from various creative fields including A$AP Rocky & DJ Neil Armstrong to make their own creative visions.

When the winners received their switched shoes they shared physical Sneaker Switch images within a colourful paper frame showing the range of 'MiAdidas' materials with instructions for use in the packaging, giving the whole campaign an identity across all platforms.

Role: Creative Lead