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Skype is known across the globe for its free video call service, which enables anyone to talk face-to-face with the aid of an internet connection and a webcam. Skype has become second nature for parents and grandparents to stay in touch with their family.
The service has attracted competitors, and Skype has lost its edge in the public conscience. This campaign would re-establish Skype as the market leader and connect with the current youth audience.
By fitting Adshel units with webcams and video screens across London, throughout the UK and selected global destinations, Skype will transport viewers across the globe in real-time. Impromptu social interactions will highlight the power of Skype's free video calls 24 hours a day.
Social activations would include live streams for established music artists to perform in one location and be seen on the other side of the world in the same party atmosphere, by use of real-time live projection mapping and video screens. An early morning tranquil Bondi Beach would be transported across the globe to share in a live performance by a prominent UK act on London's famous Southbank.