http://www.markwardcreative.com/skype daily 0.75 2015-03-24 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427043366699-A7UXA98O5H2V3OUE39HM/lasvegas2.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427043366699-A7UXA98O5H2V3OUE39HM/lasvegas2.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427210422854-E2JOG2UKKQEQNCZXH8KJ/Skype_lasvegas2a_MarkWard.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427051557314-YOJXARD6R63EZ9WUJM8H/Skype_reykjavik_MarkWard.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427056041834-98KW0HZIMHXGJLDYRZ4P/Skype_Underground_MarkWard.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427053502903-C8R8GX39ON8RG5DS141L/Skype_BeachPartyProjection_MarkWard.jpg SKYPE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427053630235-UUGE0L71GNY82J21829U/Skype_BeachParty_MarkWard.jpg SKYPE http://www.markwardcreative.com/mothercare daily 0.75 2015-03-23 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127769924-WLZS0HDF4RDETZLQV02X/MC_JustRight_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127769924-WLZS0HDF4RDETZLQV02X/MC_JustRight_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127706174-K9VH82QIAEP7UEQ8GG31/MC_AllTheBetter_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127679553-BUDPN8I39TZ200RBWC7D/MC_MirrorMirror_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127727953-FJWGUQR42FTV2TYERTLP/MC_RunRunRun_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127799428-9ASARZM2TGOQ3XN8BAQF/MC_HuffandPuff_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427127860827-9FSL9LZMUF490O4041Z7/MC_HeighHo_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427133317832-PC143CTFUEDK5UPZ30H7/MC_BeautyBeast_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427133338828-P0SC989JAPSDMQ6Z327Y/MC_SleepingBeauty_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427133377401-FEOIS9KD8XPXL60OBPXS/MC_TomThumb_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427137582852-FF735MAO5DL955205WFM/MC_RadioAd1_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427137631691-VLDUNRJ6AUSSARCTIPL7/MC_RadioAd2_MarkWard.jpg MOTHERCARE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427137654524-XV13HKE8O2J27WWCXDTG/MC_RadioAd3_MarkWard.jpg MOTHERCARE http://www.markwardcreative.com/tate-britain daily 0.75 2015-03-24 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427203876135-ROEU3Z0CI2TXKWGL5F33/TATE_1_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427203876135-ROEU3Z0CI2TXKWGL5F33/TATE_1_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427200615877-1E3TB690HN9QTESD8KZ8/TATE_2_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427201572712-XQY6RYV98B9MV22G009K/TATE_5_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427203393695-DN1I4V65DSGHYEDB0MOP/TATE_6_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427203550997-A9WRQ50N2THFKM9V9W4U/TATE_4_MARKWARD.jpg TATE BRITAIN https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1427203669125-O7FG6LPTOVPHHSESMLS0/TATE_3_MARKWARD.jpg TATE BRITAIN http://www.markwardcreative.com/abelandcole daily 0.75 2015-05-12 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1431003529930-RKOKFXC1GDBNIYQGLPZ9/MAGAZINE.jpg ABEL & COLE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1431004229073-1B3LDKKG7RG6QA16MAP8/MAGAZINE.jpg ABEL & COLE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1431065834418-MT2U63MA0VGU7T3FC64F/TractorBus.jpg ABEL & COLE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1430984324806-M6O4OO8KQWTT1XEINKWX/Escalator4.jpg ABEL & COLE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1431424740311-XDETCCY1XJHAUR6EIMPU/TUBEGATES2.jpg ABEL & COLE http://www.markwardcreative.com/zx-flux daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457394042125-PKMCX4LYWSNOQCI7ELTQ/image-asset.jpeg ADIDAS ZX FLUX - ADIDAS ZX FLUX Adidas launched the ZX Flux as a new minimalist version of the 80's ZX series. Sharing the belief 'less is more' we created a campaign to showcase the shoe's stripped back aesthetic. Working with animation house Future Deluxe, an ongoing series of visuals highlights the ZX Flux's unique 'exoskeletal' structure and the endless designs applied to the simple one-piece upper. The campaign ran globally in multiple languages across print, television and social. Role: Creative Lead futuredeluxe.co.uk   https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457394972355-YGQVY7H85OVENTVO1N5T/image-asset.jpeg ADIDAS ZX FLUX https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457397585405-CDZRMM3PFZK2YRBVVFWX/480495519_1280x720.jpg ADIDAS ZX FLUX https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457460180408-9BV343WVWWJ7V47CJ031/ZXFLUX_digital.jpg ADIDAS ZX FLUX https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457460296623-DQ3SIJIRR21U2U2ETTY5/ZXFLUX_neonyellow.jpg ADIDAS ZX FLUX https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457460432531-WSQ4XCPJVMMTWIUOGIK7/ZXFLUX_Pixel.jpg ADIDAS ZX FLUX https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457460596224-Y0G3OPFBASG8MX42Z0WY/ZXFLUX_loveparade.jpg ADIDAS ZX FLUX http://www.markwardcreative.com/mountain-dew daily 0.75 2016-09-15 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211629638-1E9HU58XVI6VJ5M6J6EQ/MD4.jpg MOUNTAIN DEW - MOUNTAIN DEW SKATE PINBALL Working with Mountain Dew and Colenso BBDO we launched three new electrical themed flavors of Mountain Dew in New Zealand. We created a 600-square-foot skateable pinball machine, complete with 40 foot backboards, sensors, flippers, and lights. The skaters are the pinballs. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211629638-1E9HU58XVI6VJ5M6J6EQ/MD4.jpg MOUNTAIN DEW - MOUNTAIN DEW SKATE PINBALL Working with Mountain Dew and Colenso BBDO we launched three new electrical themed flavors of Mountain Dew in New Zealand. We created a 600-square-foot skateable pinball machine, complete with 40 foot backboards, sensors, flippers, and lights. The skaters are the pinballs. https://static1.squarespace.com/static/550edd98e4b0ef0b67400576/56d79a972b8dde44a00cd547/56dae397f8baf30cf96cd217/1457185818223/ MOUNTAIN DEW https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211114473-QG63Y1NE7WMO0P5T1X6B/image-asset.jpeg MOUNTAIN DEW https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211259048-O728YGD4JRNXW26TED3M/image-asset.jpeg MOUNTAIN DEW https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211588193-6HH4AF5MZA9E223GRSS9/MD1.jpg MOUNTAIN DEW https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211604047-1M2QXDTT38IUFBIT2YA1/MD2.jpg MOUNTAIN DEW https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457211617676-F88HAUKXHR7AKSNJ13E2/MD3.jpg MOUNTAIN DEW http://www.markwardcreative.com/stan-yourself daily 0.75 2022-10-12 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459013472422-LFCWIBJ39YQ4AKMCX6M9/image-asset.jpeg STAN YOURSELF - ADIDAS - STAN YOURSELF Adidas relaunched one of their best-selling shoes of all time, the Stan Smith, with a campaign built around the shoe’s iconic ‘Endorsed By Stan Smith’ tongue label. We created a Twitter competition in which Stan himself invited fans to see themselves on the Stan Smith tongue label by tweeting a selfie with the hashtag #StanSmith. A global team of designers then worked around the clock for 5 days, turning people’s images into bespoke Stan Smith tongue labels. One lucky winner per day received a pair of personalised Stan Smiths. Role: Creative Lead https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459013472422-LFCWIBJ39YQ4AKMCX6M9/image-asset.jpeg STAN YOURSELF - ADIDAS - STAN YOURSELF Adidas relaunched one of their best-selling shoes of all time, the Stan Smith, with a campaign built around the shoe’s iconic ‘Endorsed By Stan Smith’ tongue label. We created a Twitter competition in which Stan himself invited fans to see themselves on the Stan Smith tongue label by tweeting a selfie with the hashtag #StanSmith. A global team of designers then worked around the clock for 5 days, turning people’s images into bespoke Stan Smith tongue labels. One lucky winner per day received a pair of personalised Stan Smiths. Role: Creative Lead https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1665577658855-XDY47B7JKPUF4X4EFMW3/stanyourself_clay.jpg STAN YOURSELF http://www.markwardcreative.com/gimme-5 daily 0.75 2016-03-29 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459218380440-8MHP6PUVI12KELKS889Q/Gimme5_Group.jpg GIMME 5 - GIMME 5 T-shirt designs for the London based music and pop culture inspired clothing label. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459218380440-8MHP6PUVI12KELKS889Q/Gimme5_Group.jpg GIMME 5 - GIMME 5 T-shirt designs for the London based music and pop culture inspired clothing label. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459286626048-BTFNAQYN06FIDFAZS0TW/Gimme5_Skull.jpg GIMME 5 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459286641292-9BQXJ73HO82B5ZM5KR5L/Gimme5_CherryNote.jpg GIMME 5 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459286633777-FCQ4R1NU0CKVKSQYQ2PX/Gimme5_Warhol.jpg GIMME 5 http://www.markwardcreative.com/homepage daily 0.75 2016-09-15 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220324568-BKBEUINP9LK4BEJYYT30/MD4.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220324568-BKBEUINP9LK4BEJYYT30/MD4.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458174660227-FMJMZUUQEI11I4XMS27V/PIXELFLUX.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456964441549-GHJQMW1RAF9ICHKQ03HW/Deckchair_Group_MarkWard.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459729378044-KB7Y0V0EY4FZPZ6IXKLY/Mustang_Black_TOP.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220182220-URK3BZO22XW7SA609UN2/ParlourLogo_3.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457061375209-M9D5APMABMNXXIAUFLUY/StussyBigBomber_MarkWard_5.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220276951-WF2SK6ONN69PMCUE3O6X/burton-blunt-MARKWARD_3.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457795021725-BQXGFU7H8HLU2F467BD5/Static.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459085890025-IY6DEYGL4ZBVAIYEXMDI/Nike_Streatham_Souls_3.jpg HOMEPAGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458174895566-EZYDUF6BHNQUJPXI9QE9/Nike-ID-3.jpg HOMEPAGE http://www.markwardcreative.com/static-wall daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457790278177-226UDN0C7M5OR98S45FO/Static.jpg STATIC - STATIC Painted wall mural for Canoe PR Agency, London http://www.markwardcreative.com/sneaker-switch daily 0.75 2016-03-29 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458556733615-YANSTR7Z6G662WKYUCSB/SneakerSwitch2.jpg SNEAKER SWITCH - ADIDAS SNEAKER SWITCH To launch the Adidas customisation platform 'Miadidas', we created Sneaker Switch - a global social campaign. We invited Adidas fans to design shoes using 'Miadidas' and share the result on social with the #sneakerswitch for a chance to receive a unique shoe that is designed by Adidas ambassadors or other winners of the competition. The winning entries were chosen based on creativity, embroidery and shared inspiration. We invited celebrities from various creative fields including A$AP Rocky & DJ Neil Armstrong to make their own creative visions. When the winners received their switched shoes they shared physical Sneaker Switch images within a colourful paper frame showing the range of 'MiAdidas' materials with instructions for use in the packaging, giving the whole campaign an identity across all platforms. Role: Creative Lead https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458556733615-YANSTR7Z6G662WKYUCSB/SneakerSwitch2.jpg SNEAKER SWITCH - ADIDAS SNEAKER SWITCH To launch the Adidas customisation platform 'Miadidas', we created Sneaker Switch - a global social campaign. We invited Adidas fans to design shoes using 'Miadidas' and share the result on social with the #sneakerswitch for a chance to receive a unique shoe that is designed by Adidas ambassadors or other winners of the competition. The winning entries were chosen based on creativity, embroidery and shared inspiration. We invited celebrities from various creative fields including A$AP Rocky & DJ Neil Armstrong to make their own creative visions. When the winners received their switched shoes they shared physical Sneaker Switch images within a colourful paper frame showing the range of 'MiAdidas' materials with instructions for use in the packaging, giving the whole campaign an identity across all platforms. Role: Creative Lead https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459208607447-SZ3JN09XAZ90JW5GE83S/Miadidas_Frame_Gif_Final.gif SNEAKER SWITCH https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459198637950-PC0VAH8FS7O33CQBEA5N/SneakerSwitch7.jpg SNEAKER SWITCH https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459215009115-VPZ73OUY8QV7CKKGQJPW/SneakerSwitch8.jpg SNEAKER SWITCH https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459197444822-HCENGD6ALOO7K4QEASDA/SneakerSwitch4.jpg SNEAKER SWITCH https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459196502207-CO2NV43BQ7G8HLY0O1U7/SneakerSwitch6.jpg SNEAKER SWITCH http://www.markwardcreative.com/sneakers daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015258442-GZTKJMGAP80AJ98DBY8A/Sneakers1.jpg SNEAKERS - SNEAKERS Sneakers: The Complete Collectors' & Limited Editions App contains over 500 sneakers, all photographed with 360 degree rotations and detail shots, accompanied by expert information and facts. It's the ultimate digital sneaker resource. There is a detailed timeline of technology and design, a collector's guide, glossaries of sneaker terms, an anatomy of a sneaker and store guide. There is also an extensive library of collaborations with brands and artists, from Adidas to Wood Wood, Asics to Undefeated, Air Jordan to Yo! MTV Raps. Photography by Phil Aylen Role: Art director https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015258442-GZTKJMGAP80AJ98DBY8A/Sneakers1.jpg SNEAKERS - SNEAKERS Sneakers: The Complete Collectors' & Limited Editions App contains over 500 sneakers, all photographed with 360 degree rotations and detail shots, accompanied by expert information and facts. It's the ultimate digital sneaker resource. There is a detailed timeline of technology and design, a collector's guide, glossaries of sneaker terms, an anatomy of a sneaker and store guide. There is also an extensive library of collaborations with brands and artists, from Adidas to Wood Wood, Asics to Undefeated, Air Jordan to Yo! MTV Raps. Photography by Phil Aylen Role: Art director https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015303469-LQOX2V0QU2O6PIMLQZAN/Sneakers2.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015652187-2LB3JED0UCYFEZXUVUHC/Sneakers10.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015321040-NDLM9STKYFUZDKMNHJCG/Sneakers3.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015340720-WL3QYIQ9VX7B33FYV6I5/Sneakers4.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015391984-2KBR3REWQHHDP3L44NUM/Sneakers5.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015412413-ZH5YX2T6HQ6KSA2CGHKO/Sneakers6.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015436019-658BU2GYE0ZP731BR4N5/Sneakers7.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015793826-EQD5VODSMLLCRTJCU7HC/Sneakers11.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015574196-2WX8C3CNE1P6KZWDIF73/Sneakers8.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459016472315-MHBTFHQAB5E8U6CE5DG4/Sneakers13.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459016497192-YD4CIYBPDTY9AXB076LQ/Sneakers14.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459016085921-4U3WERAVQD7XEY21J275/Sneakers12.jpg SNEAKERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459015637309-JNL1NK07MMXAG68NUDDR/Sneakers9.jpg SNEAKERS http://www.markwardcreative.com/work daily 0.75 2016-03-02 http://www.markwardcreative.com/nike-be-true daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175914245-0L6IIC9TWYVEI8J2XUY4/BETRUE2.jpg NIKE BE TRUE - NIKE - BE TRUE I was asked to illustrate the connection between skate culture and the Nike Dunk Be True pack, for a live painting installation at NikeTown London. Nike Dunks are originally a basketball shoe that were adopted by skateboarders in the 80s. Taking reference from the product colour palette and skate culture visuals from the same time period as the shoes were being skated with a basketball twist, the installation contained a full size regulation hand painted glass backboard and hardwood floor. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175914245-0L6IIC9TWYVEI8J2XUY4/BETRUE2.jpg NIKE BE TRUE - NIKE - BE TRUE I was asked to illustrate the connection between skate culture and the Nike Dunk Be True pack, for a live painting installation at NikeTown London. Nike Dunks are originally a basketball shoe that were adopted by skateboarders in the 80s. Taking reference from the product colour palette and skate culture visuals from the same time period as the shoes were being skated with a basketball twist, the installation contained a full size regulation hand painted glass backboard and hardwood floor. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175333580-5SUOZG3KK4RO9SDV0E4A/BETRUE1.jpg NIKE BE TRUE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175920991-7R4DCZIRY4HYHOSHKFKY/BETRUE3.jpg NIKE BE TRUE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175965265-RKNV30B4TC9TQNVYYJAP/BETRUE4.jpg NIKE BE TRUE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458175991514-GTL4UU85STVQGX4JU005/BETRUE5.jpg NIKE BE TRUE http://www.markwardcreative.com/burton-snowboards daily 0.75 2016-03-29 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457184185717-1PR9RBIL972VG72FJ1H9/burton-blunt-MARKWARD_3.jpg BURTON BLUNT - BURTON BLUNT A series of graphics designed for Burton Snowboards. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457184185717-1PR9RBIL972VG72FJ1H9/burton-blunt-MARKWARD_3.jpg BURTON BLUNT - BURTON BLUNT A series of graphics designed for Burton Snowboards. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457050374085-OWUEQYOOEFYB1BDMJS9V/burton-blunt-MARKWARD.jpg BURTON BLUNT https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457058380158-RP90MD674A5ARN6XWRS6/burton-blunt-MARKWARD_2.jpg BURTON BLUNT https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459211907399-6UFGR9FNOQXEZ4WRI1ZB/burton-blunt-MARKWARD_4.jpg BURTON BLUNT https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459211927856-SXFHW77WWH7DAOPR5GPK/burton-blunt-MARKWARD_5.jpg BURTON BLUNT https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459211949151-TNUGA6ZV21AM1II2EP32/burton-blunt-MARKWARD_6.jpg BURTON BLUNT http://www.markwardcreative.com/foot-locker daily 0.75 2016-04-04 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220671544-V9PQIAQ6UPB9Z05ALPE8/Footlocker1.jpg FOOT LOCKER - FOOT LOCKER A photo shoot for the annual Foot Locker "Approved Heat' campaign. Highlighting selected Basketball product, we decided to tear up the rules along with the court, by devising a method of shooting a large amount of product in a way that enabled for large, small and individual compositions. Experimenting with a sledgehammer, several blowtorches and long exposure speeds rewarded us with molten hot scorching details. Role: Creative Lead Photography: Phil Aylen https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220671544-V9PQIAQ6UPB9Z05ALPE8/Footlocker1.jpg FOOT LOCKER - FOOT LOCKER A photo shoot for the annual Foot Locker "Approved Heat' campaign. Highlighting selected Basketball product, we decided to tear up the rules along with the court, by devising a method of shooting a large amount of product in a way that enabled for large, small and individual compositions. Experimenting with a sledgehammer, several blowtorches and long exposure speeds rewarded us with molten hot scorching details. Role: Creative Lead Photography: Phil Aylen https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459797039538-V2O6EVBP1V0CV16LC12M/Footlocker5.jpg FOOT LOCKER https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220857195-JPDXMPBAM7FFRTIB1OL9/Footlocker2.jpg FOOT LOCKER https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457221024312-Y8Y4YRAJD48VQMX18A1C/Footlocker3.jpg FOOT LOCKER https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459797045531-VRMB2L4EEBUWGJL0E3XN/Footlocker4.jpg FOOT LOCKER http://www.markwardcreative.com/nike-id daily 0.75 2016-03-08 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457475613617-AEV5I1H56829TBKB66FP/Nike-ID-3.jpg NIKE iD https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457475613617-AEV5I1H56829TBKB66FP/Nike-ID-3.jpg NIKE iD - NIKE iD Printed canvas installed at Nike iD Studio London. The Nike iD Studio is a service which allows you to create your own custom colourway of chosen Nike products . Nike wanted to show the multiple possibilities of colour combinations on sneakers from the NIKE iD palette. The answer was inspired by the countless options of a Rubik's cube and the colourful Nike iD palette, making sneakers out of an ongoing maze, twisting and turning into different colours. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457464293720-F6H7YT1PN5ZHK1EVH0HJ/Nike-ID-1.jpg NIKE iD https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457464524601-CSE1W8QNX9J11IJNQAKC/Nike-ID-2.jpg NIKE iD http://www.markwardcreative.com/bobby-kray daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457227331181-7DWT5D466ZB186ZUZCHZ/BobbyKrayVinyl.jpg BOBBY KRAY - BOBBY KRAY Logo and sleeve design for contemporary black roots artist Bobby Kray. 'Tales from a skinny white boy' is the debut album released on V2 Records. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457227331181-7DWT5D466ZB186ZUZCHZ/BobbyKrayVinyl.jpg BOBBY KRAY - BOBBY KRAY Logo and sleeve design for contemporary black roots artist Bobby Kray. 'Tales from a skinny white boy' is the debut album released on V2 Records. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457223488902-B9KR9VJ8V5YWJ4FML94B/BobbyKray_Street.jpg BOBBY KRAY http://www.markwardcreative.com/deckchair daily 0.75 2016-03-02 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456879726565-KZLVFFNY0CH6PFCK51BG/Deckchair_Group_MarkWard.jpg DECKCHAIR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456879726565-KZLVFFNY0CH6PFCK51BG/Deckchair_Group_MarkWard.jpg DECKCHAIR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456866133147-BFLL90HMHAYXX9T19TWH/RL2135-Deckchair-Post-14-Truman-07nw.jpg DECKCHAIR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456868218212-WXC9WM88FVB9D5LNSAQ4/image-asset.jpeg DECKCHAIR http://www.markwardcreative.com/parlour daily 0.75 2016-03-26 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962980307-FCCU35TZWLMJVR0M011N/ParlourLogo_1.jpg PARLOUR - PARLOUR Parlour is a chain of stores based in East London. Their first store is located within the legendary Mile End skatepark. An identity was created using the initial 'P' in a crossed formation, resembling keys. Crossed keys are a traditional symbol associated with the gatekeeper of the keys to heaven.   https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962980307-FCCU35TZWLMJVR0M011N/ParlourLogo_1.jpg PARLOUR - PARLOUR Parlour is a chain of stores based in East London. Their first store is located within the legendary Mile End skatepark. An identity was created using the initial 'P' in a crossed formation, resembling keys. Crossed keys are a traditional symbol associated with the gatekeeper of the keys to heaven.   https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457195801333-QW4HNQB85XUJOF2OD632/ParlourLogo_3.jpg PARLOUR - PARLOUR Parlour is a chain of stores based in East London. Their first store is located within the legendary Mile End skatepark. An identity was created using the initial 'P' in a crossed formation, resembling keys. Crossed keys are a traditional symbol associated with the gatekeeper of the keys to heaven. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458320926512-FU4UAH0CYHGXBR2WBGWK/Parlour-6.jpg PARLOUR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457220044542-R6R306L7WJR7FH2NK6Z5/ParlourInterior.jpg PARLOUR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457208279709-PQL0XS4IQMW1TF68LNSJ/PARLOUR_OPENING_4.jpg PARLOUR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459012445764-SCT6XHMLQ9B78OITT2XE/ParlourTs.jpg PARLOUR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459011178419-95XPMA0BPAEW0AXOS6Q8/Parlour-5.jpg PARLOUR http://www.markwardcreative.com/nike-co-lab daily 0.75 2016-03-29 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458409871306-4TVMRHRZJY4SXMXUY26B/Nike_Streatham_Souls_3.jpg NIKE CO:LAB - NIKE CO:LAB Nike asked me to create my own imaginary sports team for a varsity jacket, a shoe and other apparel - I created the St. Reatham Souls. The name was inspired by where I lived at the time – St. Reatham being the tongue-in-cheek nickname for Streatham, South London, and the Souls in memory of those who lost their lives in a spate of knife crime in the area. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458409871306-4TVMRHRZJY4SXMXUY26B/Nike_Streatham_Souls_3.jpg NIKE CO:LAB - NIKE CO:LAB Nike asked me to create my own imaginary sports team for a varsity jacket, a shoe and other apparel - I created the St. Reatham Souls. The name was inspired by where I lived at the time – St. Reatham being the tongue-in-cheek nickname for Streatham, South London, and the Souls in memory of those who lost their lives in a spate of knife crime in the area. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458409889739-YR3TVYUZ2Y2XL47DZF5C/Nike_Streatham_Souls_4.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458409851918-14YQVHHRNFFC5GESVKJL/Nike_Streatham_Souls_5.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458160028192-LSRKZ48K1V2AE5MOUN3M/Nike_Streatham_Souls_3.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458407255495-3RKQV7MSXDMIATVBQVNT/NikeBomber-1.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458405753942-QY87JNDE66WZOV32NPRF/Devilpatch.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458405957405-C2BV7E2BHPB86G3NU07X/SoulsPatch.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458406234787-PAYDOK6LV9RE8O7A1KT6/RaisingHellPatch.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458407516930-PS51KJZKB73I6MLHVDLP/NikeTNeckline.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458407936837-WUPLCT2462YPHJGYWLPH/NikeTshirts.jpg NIKE CO:LAB https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458396733771-X68GEF4Z7ROWSI5P7N4B/Shoe.jpg NIKE CO:LAB http://www.markwardcreative.com/x-fighters daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457286610441-JL0V89OFJM67G49RK5L0/X_FIGHTERS_1.jpg X - FIGHTERS - RED BULL X - FIGHTERS I was asked by Red Bull to create an identity for the London leg of the X Fighters Freestyle Motocross worldwide tour. Taking inspiration from the iconic location of Battersea Power Station and the 4 dominant chimneys, I created imagery that could be applied to apparel and the bikes themselves. Photography: Predrag Vuckovic https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457396400719-BBI3PK8W84VSIL79COJ9/RedBull_Bike2.jpg X - FIGHTERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457398034225-WPN460MAPIIDLOOQHWEQ/RedBull_Bike.jpg X - FIGHTERS https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1457383581096-QD6VXHKXZJMY22WAL8V3/RedBull_hoody.jpg X - FIGHTERS http://www.markwardcreative.com/castrol daily 0.75 2016-04-04 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459709014107-OEKYV8H0EIUBLD5IX0LY/Mustang_Black_SIDE.jpg CASTROL EDGE - CASTROL EDGE A livery design on a Ford Mustang GT Premium Fastback, for the Castrol Edge Titanium Trials. The livery needed to give a sense of speed and movement while at the same time highlight the Castrol Edge Titanium Oil. The car was driven in a virtual reality world made from abstract triangular prisms seen through the driver's VR headset. The titanium rings relate to product packaging, and the campaign ethos - Be Titanium Strong. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459709014107-OEKYV8H0EIUBLD5IX0LY/Mustang_Black_SIDE.jpg CASTROL EDGE - CASTROL EDGE A livery design on a Ford Mustang GT Premium Fastback, for the Castrol Edge Titanium Trials. The livery needed to give a sense of speed and movement while at the same time highlight the Castrol Edge Titanium Oil. The car was driven in a virtual reality world made from abstract triangular prisms seen through the driver's VR headset. The titanium rings relate to product packaging, and the campaign ethos - Be Titanium Strong. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459708997505-UNX6NA3U9WE4BCTPUAJP/Mustang_Black_TOP.jpg CASTROL EDGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459720597325-AEWKZXWIN81NHT6BLAQO/Mustang_Black_BACK.jpg CASTROL EDGE https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1459727800050-OEDJ5J8FT6FUE2WS4Y6V/Mustang_Black_FRONT.jpg CASTROL EDGE http://www.markwardcreative.com/deckchair-1 daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962336458-44KN0PQFK3DJG98JEENB/Deckchair_Group_MarkWard.jpg DECKCHAIR - DECKCHAIR Deck Chair is a project in collaboration with creative agency Rosie Lee, exploring the combination of furniture with skate. The initial idea was borne out of a comparison between the ergonomic curves of a board and the curves of designer furniture. By creating a series of board graphics to be partly destroyed by skating them, a unique chair is then constructed. The final stage is currently being completed... deckcha.ir https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962336458-44KN0PQFK3DJG98JEENB/Deckchair_Group_MarkWard.jpg DECKCHAIR - DECKCHAIR Deck Chair is a project in collaboration with creative agency Rosie Lee, exploring the combination of furniture with skate. The initial idea was borne out of a comparison between the ergonomic curves of a board and the curves of designer furniture. By creating a series of board graphics to be partly destroyed by skating them, a unique chair is then constructed. The final stage is currently being completed... deckcha.ir https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962370870-JRIEW7YNORP1S7O77KTC/RL2135-Deckchair-Post-14-Truman-07nw.jpg DECKCHAIR https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1456962727139-9M3XY069N054ZMQQ9NAT/image-asset.jpeg DECKCHAIR http://www.markwardcreative.com/stussy-artist daily 0.75 2016-03-27 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458417256957-AWCXM8GEND8SQUB0VG3K/STUSSY_ARTIST_1.jpg STUSSY ARTIST - STUSSY ARTIST SERIES A series of signature T-shirt graphics for Stussy. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458417256957-AWCXM8GEND8SQUB0VG3K/STUSSY_ARTIST_1.jpg STUSSY ARTIST - STUSSY ARTIST SERIES A series of signature T-shirt graphics for Stussy. https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458415702125-8APGN3DRHAPRDS9J9VNM/STUSSY_ARTIST_2.jpg STUSSY ARTIST https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458418838465-8X1O7CUMF9KFMSQATIIM/STUSSY_ARTIST_3.jpg STUSSY ARTIST https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458422840995-S2DP6KYHQW778VRH7MR2/STUSSY_ARTIST_4.jpg STUSSY ARTIST https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458411767068-P6IP3N67L5LG5X3ODELV/STUSSY_CROWN.jpg STUSSY ARTIST https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458424174775-V91MLFE1Z7JWGAI3GKPQ/STUSSY_ARTIST_5.jpg STUSSY ARTIST https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458424488917-CF4B1TESJLOU8PECU72V/STUSSY_ARTIST_6.jpg STUSSY ARTIST http://www.markwardcreative.com/collectors daily 0.75 2016-03-18 https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458317306322-61YS1T2SOB0S7WJ0ACIW/ADI_COLLECTORS_PROJECT.jpg COLLECTORS PROJECT - ADIDAS COLLECTORS PROJECT The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe collectors together at adidas global HQ in Herzogenaurach. Visiting the prototyping facility and the legendary archive, they exchanged knowledge and stories with adidas in return for a once-in-a-lifetime opportunity; a chance to rework their favourite archive shoe for an extremely limited retail release. We photographed nearly 300 pairs of rare shoes for adidas's History, Archive and Design teams, as well as producing a series of films about the collectors and their involvement in the project. Once the project was complete, we produced a suite of supporting assets including concept photography, animated gifs and Instagram video edits.   Director: Dan Canyon Photography: Phil Aylen https://images.squarespace-cdn.com/content/v1/550edd98e4b0ef0b67400576/1458317306322-61YS1T2SOB0S7WJ0ACIW/ADI_COLLECTORS_PROJECT.jpg COLLECTORS PROJECT - ADIDAS COLLECTORS PROJECT The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe collectors together at adidas global HQ in Herzogenaurach. Visiting the prototyping facility and the legendary archive, they exchanged knowledge and stories with adidas in return for a once-in-a-lifetime opportunity; a chance to rework their favourite archive shoe for an extremely limited retail release. We photographed nearly 300 pairs of rare shoes for adidas's History, Archive and Design teams, as well as producing a series of films about the collectors and their involvement in the project. 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