NIKE iD

Printed canvas installed at Nike iD Studio London.

The Nike iD Studio is a service which allows you to create your own custom colourway of chosen Nike products . Nike wanted to show the multiple possibilities of colour combinations on sneakers from the NIKE iD palette.

The answer was inspired by the countless options of a Rubik's cube and the colourful Nike iD palette, making sneakers out of an ongoing maze, twisting and turning into different colours.