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NIKE CO:LAB
Nike asked me to create my own imaginary sports team for a varsity jacket, a shoe and other apparel - I created the St. Reatham Souls.
The name was inspired by where I lived at the time – St. Reatham being the tongue-in-cheek nickname for Streatham, South London, and the Souls in memory of those who lost their lives in a spate of knife crime in the area.