Mark Ward Creative
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NESQUIK

Nesquik milkshakes have been around since the 50's. Using a cartoon bunny mascot to appeal to children, the brand image leads people to believe the product is full of sugar. In the modern world, now so focussed on healthy eating, the brand has become stale and needs a refresh.

Nesquik powder has no artificial colours, flavours or preservatives. It contains many essential vitamins and minerals including vitamin D, which is essential to help the body absorb the calcium from milk.

There are well known benefits of drinking milk, including calcium intake for strong bones and protein to build muscles. Milk also reduces blood pressure, builds eyesight and naturally boosts your body's energy levels.

With all these impressive benefits, it only makes sense for Nesquik to be part of the breakfast routine for people of any age. In this campaign Nesquik is presented in a fun and humorous manner that rings true to its roots while talking to a wider audience who are young at heart.

TV ADVERT:

POSTERS:

 

 

AMBIENT:

As the campaign is aimed at both children and adults, stand-out ambient ads are placed in relevant locations, such as amusement parks. Seats on various rides would be skinned to look like the yellow Nesquik seat, including the biggest roller coasters in the country, chair-o-planes and dodgem cars. The bright yellow seats would also be placed on a fleet of taxis that are skinned to resemble rally cars.

 

DIGITAL:

An addictive and competitive 'Shake It Up' game is created. Utilising the smartphone motion sensor, users shake their phone as fast as they can to achieve a pre-determined amount of shakes in a limited time. The levels get faster and more difficult as they continue.

If the user beats the time, they can download an animated digital sticker as a trophy. These stickers are then available directly from the keyboard to use in SMS text, iMessage and WhatsApp (as well as social networks), enabling bragging rights at the same time as spreading brand awareness among the user’s audience, outside the age restrictions of social networks.

 

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