DIGITAL & SOCIAL:
A series of shareable augmented reality billboards would be viewable through user’s smartphones, utilising the phone’s built-in gyroscope & Blippar technology. Blippar would recognise the billboard image, and when the phone is tilted parallel to the billboard frame the movie would begin to play. Once the movie has finished, the viewer is given the option to share a pre-recorded version on their social networks. Viewers who share are randomly selected to win a whiskey and glasses set.
PRODUCT:
Custom slanted & weighted glasses would be sent to bars and clubs to serve Johnnie Walker. They would also be sent to people selected at random who share Johnnie Walker digital elements on their social networks.
