FOOT LOCKER

A photo shoot for the annual Foot Locker "Approved Heat' campaign. Highlighting selected Basketball product, we decided to tear up the rules along with the court, by devising a method of shooting a large amount of product in a way that enabled for large, small and individual compositions.

Experimenting with a sledgehammer, several blowtorches and long exposure speeds rewarded us with molten hot scorching details.

Role: Creative Lead

Photography: Phil Aylen