COLLECTORS PROJECT

The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe collectors together at adidas global HQ in Herzogenaurach. Visiting the prototyping facility and the legendary archive, they exchanged knowledge and stories with adidas in return for a once-in-a-lifetime opportunity; a chance to rework their favourite archive shoe for an extremely limited retail release.

We photographed nearly 300 pairs of rare shoes for adidas's History, Archive and Design teams, as well as producing a series of films about the collectors and their involvement in the project. Once the project was complete, we produced a suite of supporting assets including concept photography, animated gifs and Instagram video edits. 

Director: Dan Canyon

Photography: Phil Aylen